Digital marketing and special projects manager

Pet brands department (Tetra, 8in1, FURminator brands) of Spectrum Brands company is looking for Digital marketing and special projects manager. Please add a motivational letter why you think you will fit in this position. Responsibilities: 60% of tasks: B2B - e-comm chanel development: driving online sales and marketing with focus on achieving the sales targets, - work with B2B customers: establishing contacts and developing buisness of e-shops (content, promotions etc) - developing special projects - Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Acquiring new customers and growing sales through social media, Google AdWords/Yandex Direct, and SEO - Developing pay-per-click advertising campaigns 20% of tasks: B2C - Acquiring new customers and growing sales through social media, Google AdWords/Yandex Direct, and SEO - Creating social media messaging for upcoming monthly initiatives 20% of tasks: Common - Drawing new customers with digital brand building - Developing creative ideas and improvements for site content, enhancements and functionality - Collaborating with agencies and other vendor partners - Other digital marketing and e-commerce duties as assigned Requirements: · Minimum 2 years’ experience in internet marketing/ e-commerce · Good command of English · Bachelor's degree in business, marketing, online marketing, IT or a closely related major · Business marketing knowledge and experience as well as the technology used for generating online sales · Experience with growing sales of an e-commerce business · Solid knowledge of website analytics tools · Up-to-date with the latest trends and best practices in online marketing and measurement · E-commerce/ digital marketing experience in company from FMCG sector will be an asset · Experience in setting up and optimizing Google AdWords/Yandex Direct campaigns · Strong data interpretation, analytical and communication skills · Strong organizational skills, as well as the ability to multi-task in a deadline oriented environment · Strong written and oral communication skills · Self-motivation, ability to work well with minimal supervision