Дизайн/Мультимедиа, Тексты/Переводы
Copywriting, creative direction & adaptations
Developing marketing strategy, communication ideas, producing original content and adaptations in digital, print, TV, POS, and non-standard media.
Clients: Intel, Apple, Microsoft, HTC, Kaspersky Lab, Nokia, Rolex, Ford, Honda, Suzuki, Nikon, Leica Russia, Canon, P&G, SC Johnson, Turkish Airlines, Rolex, Cosmopolitan, Pringles, Mattel, Beeline, Megafon, Cosmotheca, Coca-Cola, Nestle (Maggi, Ice Cream, Babyfood), Renault, Garnier, Lancome, Biotherm, Heineken, Lowenbrau, Boiron Pharmaceutical Lab, SEB Group (Rowenta, Tefal, Moulinex, Krups).

- Co-wrote English scripts for a series of Intel commercials aimed at developers.
- Consulted Thalient, a product and UI/UX consulting company, which has developed
a novel UI prototype for in-car navigation and entertainment computer with Intel.
- Lead a workshop on communication for startups for Intel.
Developed a successful launch campaign for Garnier Fructis Style, including the first Garnier Fructis TVC ever produced in Russia.
- Successfully faced the challenge of creating one of the very first people-free beer TVCs for Lowenbrau (“Oktoberfest”).
- Developed successful TV and print campaigns for Nestle Maxibon and Mega ice cream that drove sales significantly.
- Won Bronze award in “Print” at Moscow Advertising Festival in 2005 for Rowenta R2 print campaign.
- Created launch TVC for Renault Sandero, that was eventually aired outside of Russia.
- Developed and managed communication and education program for Leica Academie Russia. Designed a 5-step “Leica Expert” course, from product branding to instructors’ selection.